Coaches provide support, structure and encouragement to help individuals fulfil their potential, make the most of their lives and move forward in the areas which they want to change – for example in their relationships, careers, fitness/sport, work-life balance or self-confidence.
By observation, listening and questioning, coaches explore with clients their situation, values and beliefs. They work with clients to find ways in which they might achieve their aims and help them to set appropriate goals. By remaining supportive and non-judgmental, life coaches encourage clients to maintain motivation and commitment and to find ways of overcoming barriers and setbacks. They may challenge assumptions through constructive feedback, but do not tell clients what to do; their main aim is to empower clients to take control of their life by finding answers for themselves.