“There is nothing either good or bad but thinking makes it so” (W. Shakespeare, n.d.).



Cognitive behavioral coaching (CBC)  is a non-therapeutic method dealing with non-clinical problems and challenges of everyday life.

CBC is based on the adaptation of cognitive-behavioral techniques to a coaching environment. It focuses on

  • acknowledging barriers that prevent change;

  • clarifying your goals;

  • working on potential (psychological) obstacles;

  • equipping you with the tools to fulfil your aims.

Numerous researches reveal that the approach enhances

  • goal-striving;

  • well-being;

  • resilience; 

  • emotional management; 

  • sales performance;

  • personal and professional value;

  • core self evaluation.

The initiators of CBC Michael Neenan and Stephen Palmer (2001) described that

CBC does not seek to give people the answers to their problems or difficulties, but through a collaborative process called guided discovery helps them to reach their own conclusions and solutions (in other words, whenever possible, we let people’s brains take the strain of problem-solving). . . .
CBC is time-limited, goal-directed and focused on the here and now (historical material, if used, is examined to provide valuable lessons to help guide current behaviour and decision-making). Though the primary aim of coaching is to help individuals develop action plans for change, it also encourages them ‘to increase self-awareness of thinking, moods and emotions’ (Becket, 2000).





Neenan, M. & Palmer, S. (2001). Cognitive Behavioural coaching. Stress News, 13, 15-18. Retrieved from https://www.researchgate.net/publication/323075827_Cognitive_Behavioural_coaching
Neenan, M. & Palmer, S. (Eds.). (2012). Cognitive Behavioural Coaching in Practice: An Evidence Based Approach. East Sussex, UK: Routledge.