“There is nothing either good or bad but thinking makes it so.”–W. Shakespeare



Cognitive Behavioral Coaching (CBC)  is a non-therapeutic method dealing with non-clinical problems and challenges of everyday life.

CBC is based on the adaptation of cognitive-behavioral techniques to a coaching environment. It focuses on the following targets:

  • acknowledging barriers that prevent change;

  • clarifying your goals;

  • working on potential (psychological) obstacles;

  • equipping you with the tools to fulfil your aims.

Numerous researches reveal that the approach enhances: 

  • goal-striving;

  • well-being;

  • resilience; 

  • emotional management; 

  • sales performance;

  • personal and professional value;

  • core self evaluation.