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Coaching is a strategy of empowering others to achieve goals.

A fundamental role of a coach is to encourage an individual to realise and fulfil their potential. Coaches aim at helping people find a purpose in life and manage the undesirable effects of certain circumstances as well as make changes in the troublesome areas, be it a relationship, self-confidence issue, work-life balance, career or fitness.

By being non-judgmental, coaches encourage people to be motivated and committed to a goal and to discover ways of overcoming obstacles. Coaches may challenge your concepts through positive feedback, but they will not decide for you what to do, as a significant aim of coaching is to enable individuals to be accountable for their decisions. In general terms, a coach is the one who assists you in identifying and changing those parts of your life which you find unsatisfactory or unacceptable. Very often, for instance,  you may need a coach as an advisor during a transition period.

Coaching can be delivered in many ways: face to face, in groups, by telephone, email, Skype or through a variety of other Internet resources.  A coach may use a particular coaching technique such as a cognitive-behavioural method but also employ integrative coaching styles depending on an individual case. The cognitive-behavioural approach may especially be beneficial for developing specific capabilities, boosting motivation, enhancing self-worth, and developing problem-solving skills to remove psychological barriers to the goal setting and achievement.

The tremendous advantage of coaching is seeing the future potential of individuals rather than focusing on their past.